We are

The design studio for confident brands

Our goal is to help food and lifestyle bloggers develop their identities and voices, and craft delightful experiences through which they can share their unique stories from a made-from-scratch, results-driven strategy that is delivered on time, on budget and on point.

Our Services

We pair industry experience with focused strategy and results-driven creative to deliver a comprehensive approach to the way you discover and grow your brand.

Branding & Identity

  • Logo & Identity Design
  • Brand Development
  • Messaging & Voice
  • Story Development

Content & Strategy

  • Content Creation & Strategy
  • Information Architecture
  • Photography

Web Design & Development

  • User Experience Strategy
  • Website Design
  • WordPress Development
  • Website Conversions

Measurement & Optimization

  • Search Engine Optimization

Our Clients

We value partnerships, not transactions. Our passion is building relationships with brands who inspire and challenge us day-to-day.

Our Culture

We love people. We love their stories, their challenges and their ideas. And we’re thrilled when we have the opportunity to share in those and work on those together, because we too value good food and wholesome living.


As a company, we value honesty, responsibility, relationships and effective delivery. As a result, we operate with transparent processes. We treat brands like partners, not transactions. We approach each project uniquely without shortcutting. And hold ourselves accountable to the highest standards in the way we govern both our communication and our craft.

Cheryl Malik

CSO & Co-Founder

Cheryl is the writer and photographer behind 40 Aprons, a successful food blog that showcases her love for cooking. Having worked in brand development, digital marketing, and food photography for nearly a decade, Cheryl’s brings a unique understanding of the digital food world and influencer sphere to Layer Cake.

Noah Shrader

CCO & Co-Founder

Noah is a published, award-winning designer and developer with well over a decade of experience in branding and graphic design, as well as in user interface design and development. Over the years, he has worked with a long list of clients, from small businesses to big-name brands. Noah brings a standards-based strategy to all Layer Cake design and development projects.